The design team at Nokia unveiled a new UI design system in March 2023, likely designed for Nokia’s B2B / enterprise software interfaces across multiple devices and screen sizes.

Focusing on a clean, minimalistic and clutter-free look, the system was rightfully named ‘Pure’. The system obviously took inspiration from the new Nokia logo launched a month earlier in February 2023 (Nokia’s first logo change in over 60 years!). The Pure design system even won the IF design award.

The Vision?

As per Nokia, the Pure design system focussed on creating a simple, flexible and future-proof design language. Of course, just like Material, we expected to see newer iterations as the system evolved, with the overarching vision and direction remaining consistent.

It’s a shame the Pure UI was never intended for Nokia-branded mobile devices. But it was planned to be rolled out for all software UIs developed by Nokia, including apps like Nokia WiFi. The new UI was to be used across multiple devices, including mobiles, laptops, smart wearables & digital assistants.